Facebook-ized - is it the trend??

Facebook CEO Mark Zuckerberg gave a keynote address that brought a significant amount of attention to Facebook. And rightly so: Zuckerberg prefaced it with the remark that it would be "one of the most transformative things for the Web we've ever done." So what was it?

Basically, the notion is that Facebook would bring the Open Graph to the web - enabling friends to see what each other are doing, reading, sharing, liking, etc. not only on Facebook, but across the entire web. Every site you visit will have the potential to be "Facebook-ized" and share your actions with your network of friends. Pretty cool, on the face of it - you'll be able to get a lot more insight into your friends' habits in a single place (such as where they're checking in via Yelp, the music they're listening to on Pandora, or the articles they're reading on CNN). It's personalization at its most sublime.